NDA #1 🤳
This project focused on developing a unique social media mobile app designed for users who prioritize high values and spiritual awareness. The app offered a platform for meaningful interaction, allowing users to create and share media posts, publish text-based reflections, explore curated content, and build or join like-minded communities. To enhance the user experience, a custom media editor was introduced, streamlining the creation process and setting the app apart with smoother, more intuitive editing capabilities.
Journey
My role centered on guiding the app from conception to successful public release. My primary responsibilities included:
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Defining and Aligning Requirements: Collaborated closely with stakeholders to clearly define product requirements, ensuring alignment with the app’s unique vision and the values of its target audience.
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Enhanced Custom Media Editor Implementation: Led the enhancement of the custom media editor, refining its usability based on early feedback and testing to ensure a frictionless experience for content creation.
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Beta Testing and Release Management: Organized and executed a beta testing phase to gather real-world insights, refining features based on feedback, and coordinated a successful public release to maximize initial engagement.
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Execution Oversight and Timeline Management: Monitored each development phase to keep the project on track and within scope, managing cross-functional collaboration to deliver on schedule.
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Stakeholder Communication and Iterative Feedback: Maintained regular communication with stakeholders, updating them on progress and integrating their insights and evolving priorities into the product’s roadmap.
With a strong focus on user-centered design and efficient execution, the project was guided to create a social media experience that fosters deep connections and authentic expression among a value-driven community.